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Search Engine Optimization or SEO is the process of improving the visibility of a website or of
a webpage in search engines through the unpaid search results.In other words,it is the process
of bringing a particular website to the top of a search list in a webpage,so that visitors can visit
it more frequently.
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List of searches targeted by SEO:-
i) Image search
ii) Local Search
iii) Video Search
iv) Academic Search
v) News Search
vi) Industry – specific search
Considerations and concerns for SEO:-
SEO considers how search engines work,what people search for,actual search terms typed
into search engines and which search engines are preferred by their targeted audience.
How is a search Engine is optimized?
A search engine may be optimized either by editing its content and HTML and associated coding
to increase its relevance to specific keywords and to ease the indexing activities of search
engines. Otherwise,the site can be promoted by increasing the number of backlinks.
Methods of Search Engine Optimization:-
- Leading search engines like Google,Yahoo etc. use crawlers to find their pages.
- Crawling can be prevented,if Webmasters instruct spiders not to crawl certain files or
directories through the standard robots.txt file in the root directory of the domain.
- Cross-linking between pages of the same website to provide more links to its most
important pages may help to improve visibility.
Techniques of SEO:-
SEO has two broad categories-
i) White Hat SEO:- Here the optimization strictly conforms to the SEO guidelines and involves
no deception.
ii) Black Hat SEO:- Here the optimization involve ways that do not conform to SEO guidelines.
Importance of SEO:-
SEO improves visibility of a Webpage and thus helps in expanding the business of a company.
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